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UT Dallas sales program students place in international contest
From staff reports
Students in the UT Dallas Naveen Jindal School of Management's new sales program achieved a sixth-place finish in the recent International Collegiate Sales Competition (ICSC).
Seniors Brittany Nieh, Monica Raofpur and Prashi Singh traveled to Florida State University for the event, where they showed their direct-to-consumer sales prowess using a luxury men's clothing brand. Competition rounds mimicked a typical sales process where a sales professional works with a consumer to establish needs, present a solution and close the deal.
"My teammates and I worked on role plays almost every single day for two months in order to prepare," Nieh, a Coppell High graduate, said. "Thanks to Dr. Dover's guidance, the corporate executives who challenged us to hone our skills and the hard work of everyone on the team, we were one of the top teams at ICSC."
Nieh and Allen High School alumnus Singh advanced to the semifinals before being eliminated; Plano West graduate Raofpur's bid ended in the quarter finals. UT Dallas, Texas State and the University of Louisiana at Lafayette fielded the only teams to advance two or more students into the semifinals.
Lennox International Inc. and McAfee supported the UT Dallas team as they trained for the competition; members from each company's sales management team hosted the students at their local offices and helped them sharpen their skills.
Beyond the thrill of victory, the sales competition and the sales program allowed Raofpur to discover a new side of herself.
"I used to be somewhat shy," she said. "Thanks to all the preparation involved in the competitions and the corporate contacts we have in the sales program, I'm no longer scared - I just go after it!"
"I was shocked at our students' results at this first major competition," Program Director Howard Dover (Ph.D. '08), said. "Their hard work, bolstered by their natural talent for the sales environment, really paid off. I'm so proud of them. They are setting the bar high for future sales program students."
For information about the ICSC, visit http://icsc-fsu.org/
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