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LEHS marketing students bring home state honors
By Penny Rathbun
prathbun@acnpapers.com
Members of DECA, the Association of Marketing Students at Little Elm High School have been busy winning competitions since the start of the school year.
Earlier this month 28 students entered the District 7 Career Development Conference held at the Westin Park Central Hotel in Dallas.
For the first time Little Elm HS DECA chapter members brought home state honors. Andy Medeiros, DECA chapter president, and Leiandie Virtucio won their section in the Entrepreneurship Written category. They wrote a 30-page business plan and prepared a 15-minute, multi-media presentation. The two will represent Little Elm at the International Career Development Contest, ICDC, in Louisville, Kentucky in April.
Placing second in their section are Kenneth Guitierrez and Thadeo Huerta in the category Buying and Merchandising Team Decision-Making and Tyreisha Williams in Principles of Hospitality and Tourism. These will serve as alternated to the ICDC.
Other state qualifiers from Little Elm are Sam Todo, Taylar Heidrick, Luis Aguilar, Chase Turnbow, Azalea Solis, Ines Ibarra, Martha Aguilar, Tania Zambrano, Roneka Davis, Desmond Fletcher and Erica McGee.
DECA faculty advisor Rodger Hutley focuses on giving students an idea of what life is like after high school and college.
“What I find interesting coming to teaching after 25 years in the sales and marketing industry is how much students want to understand what happens after college and how little they know,” Hutley said. “With DECA, we try to simulate the sorts of projects and activities a well-run marketing department at a Fortune 500 company might do. I can tell students this is what the job might feel like once they complete their two- or four-year Business degree.”
Marketing is one of the 16 Career Clusters recently approved as a focus of career education for the state of Texas.
DECA is the official career and technology student organization for marketing recognized by the Texas Education Association.
Hutley also said that if any area employers have jobs for 16- to 18-year-olds who are working on marketing skills they should let him know. He also organizes the marketing internship program.
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