“Pro” or “Pre” Biotics

– OR “Synbiotics” and Their Efficacy? By Cheramy Rusbuldt, Viewpoint Forgive me this foray into the advertising world I inhabited for so many years with major corporate clients and stellar, award-winning agencies on Madison Avenue. But I have noticed in the recent past that there are SO many health claims on TV...including those pertaining to humans as well as canines...I am confused.